Sure, only 30-35% of people might open your email, but that's still 300-350 fans seeing your message, verses 60 on Facebook.
This means if you have 1,000 followers on Facebook, only about 60 of them will see anything you post.Ĭompare that email marketing, where 100% of your audience will see your email in their inbox, even if they don't open it, you are still staying top of mind. In fact, the average organic reach for a Facebook post is 6.4% of the page's likes, and that's if you're posting engaging content. Social platforms are holding your fans hostage for ransom. This means the only way to really reach your fans and followers is to pay for advertising. Organic reach on social platforms is shrinking every day. It even includes a script you can use when messaging these curators so you can simply copy and tweak this script to put it in your own words. I've had a lot of success with this, and it can also help you to create that spike in streams so you can trigger the algorithm.įor more help with this, you can grab my free Spotify Playlist Placement guide below, which will walk you through how to find and contact these playlist owners.
You can also simply find playlists on Spotify that are created by regular users like you and me, and then pitch your music to them, asking for placement on their playlists. Some blogs and playlists curators only accept paid submissions through sites like Submithub or Mysphera, which you will have to pay for. Search for blogs that fit your genre of music and then contact them via email or social media, and ask them if they would consider featuring your song(s). Pitching to blogs, playlist curators, and music magazines before and after a release is key to building your audience.
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